Now, as someone who makes lures and flies myself, I realize that there is both labor and materials involved in the making of such things, but to be perfectly honest, I think a lot of those high-priced lures are based on the concept that since it's a known fact that suckers are born every day, some folks might just put a silly price on it and get lucky. In other words, you can avoid the silly expensive lure bling.
So what works?
This selection is pretty much the three lures that I'd suggest anyone on a sailboat start with. Add a handline and you're all set.